HomeResearch Articles The SiriusDecisions Buying Interactions Model

The SiriusDecisions Buying Interactions Model

  • Portfolio marketing’s primary role is to understand the buying behaviors of target personas for their offerings to inform content and campaign strategies
  • The SiriusDecisions Buying Interactions Model categorizes the ways in which information can be exchanged between a buyer and a provider
  • The average number of interactions required to facilitate a b-to-b buying process ranges from 15 for a simple buying process to 20 for a complex buying process
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