HomeResearch Articles The SiriusDecisions Campaign Toolkit

The SiriusDecisions Campaign Toolkit

  • As defined in the SiriusDecisions Campaign Framework, a marketing campaign includes four program families: reputation, demand creation, sales enablement and market intelligence
  • Campaigns are built on themes, based on buyer needs, that drive an organization’s go-to-market strategy for a bounded time period, typically a year
  • Marketers should use this toolkit to create a best-in-class approach to planning, implementing and managing integrated campaigns that have the required impact as an integral component of the organization’s strategy and marketing plan
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