HomeResearch Articles The SiriusDecisions Channel Audience Framework

The SiriusDecisions Channel Audience Framework

  • Channel communications typically address a wide variety of partner audiences, each of which has its own set of issues and objectives
  • Communications that fail to identify and address the concerns of specific partner audiences are generally ineffective
  • The SiriusDecisions Channel Audience Framework provides a methodology for defining and targeting audiences for supplier-to-partner communications
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?