HomeResearch Articles The SiriusDecisions Channel TRED Model

The SiriusDecisions Channel TRED Model

  • B-to-b channel programs grow and change as new leadership, acquisitions and go-to-market strategies are introduced
  • Over time, suppliers often find themselves with a series of disconnected channel activities and no overarching strategy
  • Our new channel TRED model provides a framework for strategic alignment and spend allocation
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