HomeResearch Articles The SiriusDecisions CMO Diagnostic: Marketing Capability Definitions

The SiriusDecisions CMO Diagnostic: Marketing Capability Definitions

  • To optimize performance, CMOs must assess their marketing function’s current capabilities against those required for success
  • The SiriusDecisions CMO Diagnostic provides a holistic view of a B2B marketing organization’s capabilities
  • The tool enables marketing leaders and key stakeholders to evaluate capabilities, identify areas for improvement, and drive alignment on strategic priorities
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