HomeResearch Articles The SiriusDecisions Content Brief: Creating an Effective Input Form

The SiriusDecisions Content Brief: Creating an Effective Input Form

  • Enterprise b-to-b content includes an increasingly diverse list of asset types, and the content factories that produce these assets serve a growing number of organizational functions
  • Given the complexity of content requirements and the mix of requestors, the content brief should be simple to use but flexible enough to meet all requestors’ needs
  • SiriusDecisions’ guidance on content brief forms specifies the inputs the content factory must provide in the form to produce high-quality, audience-aligned assets for content requestors
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?