HomeResearch Articles The SiriusDecisions Content Model: Account-Based Marketing's Role

The SiriusDecisions Content Model: Account-Based Marketing's Role

  • Account-based marketing (ABM) requires a strong content engine to support success
  • The SiriusDecisions Content Model depicts the cross-functional b-to-b content lifecycle
  • Account-based marketers need to understand their role in the content lifecycle to ensure that content planning and promotion meet ABM goals and needs
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