HomeResearch Articles The SiriusDecisions Content Model: Channel Marketing's Role

The SiriusDecisions Content Model: Channel Marketing's Role

  • The SiriusDecisions Content Model is a best-in-class process framework for optimizing enterprise-wide content workflow
  • Channel marketing must be involved throughout the content process to ensure the creation of content assets that facilitate partner success
  • During the curation phase, channel marketing gathers data about partners' content usage and the effectiveness of content assets

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