HomeResearch Articles The SiriusDecisions Content Model: Communications' Role

The SiriusDecisions Content Model: Communications' Role

  • The SiriusDecisions Content Model is a best-in-class process framework for optimizing enterprise-wide content workflow
  • Communications orchestrates the production of flexible content components and finished content to meet the needs of specific audiences and buying stages
  • Creating a content brief helps communications ensure that content achieves its goals
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