HomeResearch Articles The SiriusDecisions Content Model: Customer Marketing’s Role

The SiriusDecisions Content Model: Customer Marketing’s Role

  • The SiriusDecisions Content Model is a best-in-class process framework for optimizing the enterprise-wide content ecosystem
  • Customer marketing should ensure that the unique content needs of install-base communications are considered through all stages of the content model
  • Customer marketing can contribute to content creation and activation by providing firsthand customer insights as well as access to customer advocates
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