HomeResearch Articles The SiriusDecisions Content Model: Portfolio Marketing's Role

The SiriusDecisions Content Model: Portfolio Marketing's Role

  • The SiriusDecisions Content Model is a best-in-class process framework for optimizing a company’s enterprise-wide content workflow
  • Product, solution, industry and business unit marketers are primarily responsible for content insights and ideation
  • Moving toward buyer-centric marketing requires an audience-based approach to creating content
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