HomeResearch Articles The SiriusDecisions Content Model: Sales Enablement's Role

The SiriusDecisions Content Model: Sales Enablement's Role

  • B-to-b organizations often struggle with enterprise-wide content process breakdowns; the SiriusDecisions Content Model guides a cross-functional approach to content
  • Sales enablement manages and measures content use by reps during each stage of the buyer's journey, and orchestrates feedback from sales to content creators
  • Sales enablement is responsible for overseeing content asset management solutions used by the sales function

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