HomeResearch Articles The SiriusDecisions Content Strategy and Portfolio Marketing Collaboration Framework

The SiriusDecisions Content Strategy and Portfolio Marketing Collaboration Framework

  • Even in b-to-b organizations with established supporting processes and technology, content alignment and use present ongoing challenges
  • Key stakeholders, portfolio marketing and content teams often work in silos, hamstringing content delivery and impeding effectiveness
  • To collaborate effectively, these teams must combine their unique expertise to achieve shared goals and improve content value
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