HomeResearch Articles The SiriusDecisions Corporate Communications Model: Definitions

The SiriusDecisions Corporate Communications Model: Definitions

  • The Corporate Communications Model outlines the activities organizations should complete as part of a best-in-class b-to-b communications process
  • Defining these activities ensures a shared understanding of the communications function’s overall job
  • Agreement on definitions improves interlock within the function and alignment with the rest of the organization
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