HomeResearch Articles The SiriusDecisions Customer-Centricity Readiness Assessment

The SiriusDecisions Customer-Centricity Readiness Assessment

  • The rise of the customer is driving b-to-b organizations to explore customer-centricity in their culture and operations
  • Because only 25 percent of organizations currently have a transformative effort in place, driving that imperative may be a substantial challenge
  • Organizations should conduct an assessment to determine their readiness for customer-centricity and identify gaps to be addressed
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