HomeResearch Articles The SiriusDecisions Customer Experience Design Framework

The SiriusDecisions Customer Experience Design Framework

  • Designing post-sale customer experience requires knowledge of the customer lifecycle stages and phases
  • Use the Customer Experience Design Framework to identify where functions need to work together along the lifecycle to deliver customer experience improvements
  • When applying the framework, identify “have to” and “want to” activities, along with what can be adapted and what must be built
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