HomeResearch Articles The SiriusDecisions Customer Lifecycle Assessment Tool

The SiriusDecisions Customer Lifecycle Assessment Tool

  • The SiriusDecisions Customer Lifecycle Assessment Tool supports a structured approach to scoring the four phases of the customer lifecycle from two perspectives
  • The tool allows organizations to specify the importance and current capability level of elements within every phase of the customer lifecycle
  • The results of the assessment are displayed in a color-coded graphic that allows for easy identification of gaps between importance and capability and, ultimately, where the organization should focus its efforts
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