HomeResearch Articles The SiriusDecisions Customer Retention Model

The SiriusDecisions Customer Retention Model

  • In b-to-b organizations, customer retention has traditionally taken a back seat to new customer acquisition, resulting in higher churn rates and slower growth
  • Retention management is fast becoming a key growth strategy as business models evolve and organizations better understand customer data
  • Organizations that monitor retention signals in a disciplined and structured way increase customer engagement, loyalty and lifetime value
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