HomeResearch Articles The SiriusDecisions Demand Creation Organizational Design Toolkit

The SiriusDecisions Demand Creation Organizational Design Toolkit

  • The demand creation organization includes any central, regional or field marketing functions that are charged with creating and nurturing demand and accelerating pipeline for prospects or customers
  • Demand creation program performance is often compromised by insufficient processes and resources, as well as a lack of appropriate marketing skills
  • Organizations can take various demand marketing approaches when creating the ideal demand marketing ecosystem
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