HomeResearch Articles The SiriusDecisions Demand Waterfall® Family

The SiriusDecisions Demand Waterfall® Family

  • Over the last decade, the SiriusDecisions Demand Waterfall has been recognized as the industry standard for defining the key stages of the B2B demand management process and measuring demand creation performance
  • We have expanded the Demand Waterfall family to include three different versions to address the evolving B2B demand process while accommodating organizations of varying levels of maturity
  • Each version of the model is specifically engineered to support the evolution and maturity of a demand management competency in your organization depending on readiness and business objectives
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