HomeResearch Articles The SiriusDecisions Emerging-Company Marketing Readiness Assessment Tool

The SiriusDecisions Emerging-Company Marketing Readiness Assessment Tool

  • The SiriusDecisions Emerging-Company Marketing Readiness Assessment Tool helps emerging companies rate the importance and current maturity of their overall marketing readiness in the specific areas related to the flow of marketing work
  • The tool also can be used to gain insight into individuals’ relative level of readiness to competently manage their responsibilities and to highlight what gaps need to be closed
  • The results of the assessment are displayed in a color-coded graphic that allows for easy identification of gaps between importance and maturity and, ultimately, where the company should focus its efforts
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