HomeResearch Articles The SiriusDecisions Employee Lifecycle Marketing Framework

The SiriusDecisions Employee Lifecycle Marketing Framework

  • The SiriusDecisions Employee Lifecycle Marketing Framework brings a logical structure to the ongoing activities directed at employees
  • A lifecycle approach maximizes employee productivity, engagement and advocacy, creating a virtuous cycle that supports business strategy
  • Companies with a strong employee lifecycle marketing approach have a competitive advantage with buyers and prospective employees
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