HomeResearch Articles The SiriusDecisions Executive-Level Event Framework

The SiriusDecisions Executive-Level Event Framework

  • Investments in executive-level events must be justified by their measurable contribution to relationship or opportunity goals
  • Marketing and sales should collaborate on executive-level invitation lists, based on strict criteria for invitees and the sales team's account knowledge
  • Drive registration by reaching out to key invitees during the planning stage for ideas on topics to cover during the event

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?