HomeResearch Articles The SiriusDecisions Fast-Tracking Demand Creation in B-to-B Channels Toolkit

The SiriusDecisions Fast-Tracking Demand Creation in B-to-B Channels Toolkit

  • The Fast-Tracking Demand Framework is a best-in-class methodology for driving better engagement and marketing performance with channel partners
  • The scope of fast-tracking demand incorporates partner and buyer data, partner marketing enablement, demand programs delivery and performance measurement
  • SiriusDecisions research content and tools help b-to-b channel organizations adopt, operationalize and optimize how they drive demand to and through partners
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