HomeResearch Articles The SiriusDecisions Field Marketing Tiered Service and Support Model

The SiriusDecisions Field Marketing Tiered Service and Support Model

  • With wide-ranging requirements and targets, field marketing leaders often struggle to meet the demands of multiple markets
  • A tiered service and support model aligns field marketing resources to specific markets and helps set sales expectations upfront
  • The tiered service and support levels must be agreed upon by marketing and sales leaders and documented in service-level agreements
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