HomeResearch Articles The SiriusDecisions Freemium Strategy Framework

The SiriusDecisions Freemium Strategy Framework

  • The sequential phases of our freemium strategy framework facilitate the creation of a commercially successful strategy
  • The market opportunity and freemium offer tiers must be validated, with clear conversion paths and resources designated to support the transition from free to premium
  • Product, marketing and sales must remain closely aligned throughout freemium development, execution and measurement
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