HomeResearch Articles The SiriusDecisions Go-to-Market Architecture Toolkit

The SiriusDecisions Go-to-Market Architecture Toolkit

  • An audience-centric go-to-market architecture aligns an organization’s offering portfolio to its buyer audience segments
  • SiriusDecisions recommends a five-step process for designing a go-to-market architecture
  • This toolkit provides research content, tools and templates for each step in the process
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