HomeResearch Articles The SiriusDecisions Industry Account-Based Marketing Framework

The SiriusDecisions Industry Account-Based Marketing Framework

  • Industry-based account-based marketing (ABM) strategies enable b-to-b organizations to improve their relevance with customers and prospects within a specific industry
  • Industry ABM requires several functions, including sales, marketing and product, to contribute industry-specific insights
  • The SiriusDecisions Industry ABM Framework provides a roadmap for designing and executing a marketing strategy for a defined set of accounts in a specific industry
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