HomeResearch Articles The SiriusDecisions Launch Tier Model

The SiriusDecisions Launch Tier Model

  • The SiriusDecisions Launch Tier Model describes four levels of product, solution and service introductions
  • Categorizing a launch helps marketers determine the resources and investment required
  • Using the model increases marketing, product and sales alignment, as every function knows what to expect and understands how the launch fits into ongoing campaigns
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