HomeResearch Articles The SiriusDecisions Lead Nurturing Framework for Financial Services

The SiriusDecisions Lead Nurturing Framework for Financial Services

  • Lack of focus and excessive complexity are primary reasons why many lead nurturing efforts underperform
  • Use the SiriusDecisions Lead Nurturing Framework to focus on four pillars of a complete nurture program: entry, treatment, transition and disposition
  • Use compliance and regulatory suitability standards as triggers for moving leads into distinct nurture flows
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