The SiriusDecisions Lead Spectrum for Sales Generated Demand
- Although sales contributes most of the leads needed at the top of the sales funnel, it often lacks a clear definition of a quality lead
- By adapting the SiriusDecisions Lead Spectrum to meet sales’ needs, the organization can better manage sales generated leads, driving higher win rates
- Use of the lead management functionality within the sales force automation platform adds essential insights to sales generated leads
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