HomeResearch Articles The SiriusDecisions Marketing Automation Platform Toolkit

The SiriusDecisions Marketing Automation Platform Toolkit

  • The SiriusDecisions Marketing Automation Platform Toolkit assembles research assets that are useful for organizations seeking to maximize their marketing automation investments
  • The toolkit components help organizations justify, prepare for, implement, migrate and optimize their marketing automation platforms (MAPs)
  • The toolkit also covers related elements, such as necessary functional roles and responsibilities to support a MAP, as well as potential secondary uses for a MAP
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