The SiriusDecisions Marketing Enablement Process Model
As b-to-b organizations struggle with functional change, evolving roles and growing skills gaps, there is an increasing need for formalized marketing enablement
Marketing training and development efforts won't succeed if they are unplanned, misaligned to business goals or occur in a vacuum
The Marketing Enablement Process Model provides a consistent approach to operationalize enablement, regardless of an organization's size or structure
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