HomeResearch Articles The SiriusDecisions Marketing Measurement and Reporting Maturity Model

The SiriusDecisions Marketing Measurement and Reporting Maturity Model

  • The SiriusDecisions Marketing Measurement and Reporting Maturity Model evaluates an organization’s marketing measurement operations and alignment with other functions
  • Objective self-assessment of each topic helps identify areas for improvement
  • Use maturity-level definitions as guides for defining improvement goals
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