HomeResearch Articles The SiriusDecisions Marketing Operations Maturity Model Tool

The SiriusDecisions Marketing Operations Maturity Model Tool

  • The SiriusDecisions Marketing Operations Maturity Model Tool assesses the current state of an organization’s marketing operations function to highlight areas of strength and weakness
  • For four separate maturity models, users can compare the current state of their marketing operations function to the maturity level descriptions for each topic and select the appropriate level
  • The tool’s results display the average maturity level across all topics within each maturity model, the average maturity level of the overall marketing operations function and the maturity level of each topic within a particular maturity model
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