HomeResearch Articles The SiriusDecisions Marketing Planning and Budgeting Maturity Model

The SiriusDecisions Marketing Planning and Budgeting Maturity Model

  • The SiriusDecisions Marketing Planning and Budgeting Maturity Model assesses the maturity of marketing planning and budgeting responsibilities and their alignment with other functions
  • Objective self-assessment of each topic helps identify areas for improvement
  • Use maturity-level definitions as guides for defining improvement goals
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