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The SiriusDecisions Marketing Planning and Budgeting Maturity Model
The SiriusDecisions Marketing Planning and Budgeting Maturity Model
The SiriusDecisions Marketing Planning and Budgeting Maturity Model assesses the maturity of marketing planning and budgeting responsibilities and their alignment with other functions
Objective self-assessment of each topic helps identify areas for improvement
Use maturity-level definitions as guides for defining improvement goals
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