HomeResearch Articles The SiriusDecisions Marketing Technology Stack Toolkit

The SiriusDecisions Marketing Technology Stack Toolkit

  • Although marketing technology can drive value by supporting the organization’s top priorities, most technology acquisitions rely on siloed decision-making
  • Marketing must start by assessing the functional fit and adoption of existing technology, then identify gaps in support for future priorities before making new investments
  • Technology value is driven by clearly defined priorities and an accurate understanding of the organization’s business requirements
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