HomeResearch Articles The SiriusDecisions Messaging Nautilus®: Buyer's Journey

The SiriusDecisions Messaging Nautilus®: Buyer's Journey

  • Portfolio marketers (product, solution, industry or segment) must reinvent their messaging templates and content creation processes
  • The SiriusDecisions Messaging Nautilus®: Buyer’s Journey is a best-in-class methodology for creating audience-centric messaging that connects with buyers
  • A sequence of eight activities brings order and precision to the creative process of B2B messaging
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