HomeResearch Articles The SiriusDecisions Messaging Nautilus™: Corporate Brand

The SiriusDecisions Messaging Nautilus™: Corporate Brand

  • Corporate messaging must bridge a b-to-b organization’s internal reality – mission, vision and capabilities – with external stakeholders’ needs and priorities
  • The SiriusDecisions Messaging NautilusTM: Corporate Brand is a best-in-class methodology for originating the raw materials to draft meaningful corporate messages
  • A sequence of eight activities ensures order and repeatability, increasing the likelihood that corporate messaging creates value for internal and external audiences
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