HomeResearch Articles The SiriusDecisions Messaging Nautilus™ Corporate Brand: Arc 2 – Needs Analysis

The SiriusDecisions Messaging Nautilus™ Corporate Brand: Arc 2 – Needs Analysis

  • SiriusDecisions’ research indicates that the perception of the corporate brand impacts the critical decision processes of corporate stakeholders
  • Regardless of organizational size, the needs that a corporate brand and message address differ from the buyer needs met by an offering within the portfolio
  • Although identifying macro-level, cross-audience needs can be difficult, it benefits organizations to do so, as commonalities typically emerge
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