HomeResearch Articles The SiriusDecisions Messaging Nautilus™ Corporate Brand: Arc 4 – Corporate Identity

The SiriusDecisions Messaging Nautilus™ Corporate Brand: Arc 4 – Corporate Identity

  • The corporate identity captures the vision, mission, values and key capabilities of the organization in concise statements
  • Input from a wide range of internal stakeholders and validation from external audiences ensure an authentic and resonant identity
  • An accurate corporate identity helps guide strategic decisions and day-to-day employee behavior
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