HomeResearch Articles The SiriusDecisions Messaging Nautilus® Corporate Brand: Arc 5 – Language Analysis

The SiriusDecisions Messaging Nautilus® Corporate Brand: Arc 5 – Language Analysis

  • In the minds of b-to-b buyers, corporate messaging often lacks distinction from one organization to another
  • The language used to create messaging must be engaging, durable and differentiated from language used by competitors
  • Language analysis provides a process for understanding what words and phrases to use with audiences
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