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The SiriusDecisions Messaging Nautilus® Corporate Brand: Arc 6 – Value Proposition
The SiriusDecisions Messaging Nautilus® Corporate Brand: Arc 6 – Value Proposition
- Corporate value propositions convey an organization’s worth and differentiators to aggregate audiences or the sum of all corporate audiences
- B-to-b organizations are challenged to retain a level of differentiation while appealing to multiple audiences with diverse needs
- Corporate value propositions work best in conjunction with specific offering-level value propositions
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