HomeResearch Articles The SiriusDecisions Messaging Nautilus™: Customer Lifecycle

The SiriusDecisions Messaging Nautilus™: Customer Lifecycle

  • Post-sale messaging for customers is different from pre-sale messaging for prospects
  • The SiriusDecisions Messaging Nautilus™: Customer Lifecycle is a best-in-class methodology for creating messaging that drives customer engagement
  • A sequence of eight activities brings order and precision to the creative process of developing b-to-b messaging for each customer lifecycle phase
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