HomeResearch Articles The SiriusDecisions Needs Landscape

The SiriusDecisions Needs Landscape

  • B-to-b organizations often focus too much on obvious customer needs, limiting their view of other possible needs
  • Apply the SiriusDecisions Needs Landscape, which defines four categories of potential customer needs, to determine which type of innovation makes most sense to pursue
  • Understanding the requirements for addressing each type of customer need helps organizations focus their efforts and stand out among competitors
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?