HomeResearch Articles The SiriusDecisions Needs Landscape

The SiriusDecisions Needs Landscape

  • B2B organizations often focus too much on obvious customer needs, limiting their view of other possible needs
  • Apply the SiriusDecisions Needs Landscape, which defines four categories of potential customer needs, to determine which type of innovation makes most sense to pursue
  • Understanding the requirements for addressing each type of customer need helps organizations focus their efforts and stand out among competitors
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