HomeResearch Articles The SiriusDecisions Persona Interview Guide

The SiriusDecisions Persona Interview Guide

  • Content and campaigns can achieve better results by delivering information that aligns to buyers’ needs and goals
  • Gathering granular, precise information to define buyer personas establishes a strong basis for effective messaging and offers
  • Standardizing the desired information into a template ensures that levels of quality are maintained no matter who is conducting the interview
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