HomeResearch Articles The SiriusDecisions PMM Model: Decision Gates

The SiriusDecisions PMM Model: Decision Gates

  • A phased approach to decisionmaking about offering development and lifecycle management underpins the SiriusDecisions Product Marketing and Management (PMM) Model
  • When sales, product and marketing align on decisionmaking objectives, deliverables and criteria, the innovation and go-to-market process operates more effectively
  • A strong gating process provides clarity regarding what decisions have been made and the resources available to proceed
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