HomeResearch Articles The SiriusDecisions PMM Model for Emerging Companies

The SiriusDecisions PMM Model for Emerging Companies

  • The SiriusDecisions Product Marketing and Management Model is a best-in-class framework for innovating and marketing b-to-b solutions
  • Emerging companies with limited resources should implement a more streamlined version of the PMM Model
  • An executive-level product council should govern the innovation and go-to-market process in every organization regardless of size
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