HomeResearch Articles The SiriusDecisions Product Marketing and Management (PMM) Model

The SiriusDecisions Product Marketing and Management (PMM) Model

In this brief, we introduce the SiriusDecisions Product Marketing and Management Model (PMM Model) and describe how this best-in-class innovation and go-to-market framework improves an offering’s commercial success and team-based collaboration.

  • The SiriusDecisions PMM Model is a best-in-class workflow process framework for innovating and marketing b-to-b offerings
  • The model depicts the series of best practice activities and key deliverables required to bring a product or solution to life and achieve commercial success
  • Use the model to define functional roles and responsibilities and orchestrate better alignment between sales, marketing and product teams
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?