HomeResearch Articles The SiriusDecisions Product Marketing and Management Model: Activity and Deliverable Definitions

The SiriusDecisions Product Marketing and Management Model: Activity and Deliverable Definitions

  • The SiriusDecisions Product Marketing and Management (PMM) Model maps stages of activities and deliverables that organizations must complete when creating b-to-b offerings
  • Organizations that implement part or all of the PMM Model must have a shared understanding of the definition of each activity and deliverable
  • The standard definitions in this brief are a starting point that can be adjusted to suit an organization’s specific needs
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